Archive for March, 2008

Same software- different brands?

In the 10 years I’ve been playing in casinos online, I played in virtually every casino software that exists. While there are quite a few, it’s undeniable that Playtech and Microgaming dominate the vast majority of online casino brands today. And with good reasons - They both develop excellent software.
The amount of brands gradually decreased [...]

The importance of brand awareness of online casino operators

Earlier in the new millennium, just before the “web2″ trend began (years 2001-2003), the gambling industry displayed thousands of brands featuring different websites and slightly different promotions. But the technology behind them remained the same: They were powered by one of the few large software companies. Although brands were abundant, casino software wasn’t. As months [...]